My name is Adam Ibrahim. I'm born and raised in Toronto Canada. Currently also residing there. SO HIPP is the creative alias I've given myself to separate me from my work. I've been a photographer for 10 years and for the last 3, I've begun doing creative direction for some reputable brands and organizations. In April 2023 I had my first solo public photography gallery where I got to showcase and sell my work. 95% of my work is shot on film. It's the photographic medium that is catapulting my career and defining what the 'SO HIPP look' is. I'm a street photographer at heart but love exploring all styles when an opportunity comes my way